Bright Basics by Educational Insights

A toy line for ages 2 and up to teach fundamental motor and cognitive skills.

For every plastic part of the Bright Basics line (nearly 40 parts in total) I drew 5 orthographic views. Educational Insights created  three-dimensional pieces from these drawings. I also created every illustration, ensuring a consistent visual identity for the line.

Below are three items from the line: Nest & Stack Cubes, Sorting Tree, and Busy Barn

The Bright Basics line is available for sale! Links to the items below, in order:
--Sorting Tree
--Busy Barn
--Shape-Sorting Popper
--Tractor Pull (not yet available)
--Peg Garden
--Slide and Splash Spouts
--Nest & Stack Cubes
--Bath Blocks
--123 Tubbies
--ABC Tubbies


Product photos courtesy of Educational Insights.